Cards: Do You Really Need Them?
need a business card even when you have a small home business? The
answer is an emphatic YES!
your business is small, or you may only do it part-time, does not
mean you should not have business cards like the big businesses do.
know when or where you will come across a potential customer. You
could strike up a conversation with anyone anywhere with someone who
may be interested in your business. Stash your cards in your wallet,
baby's diaper bag, glove box, stroller, and any other place you can
think of. You don't want to be without one when opportunity knocks.
also want to give several of your business cards to each of your customers.
Word of mouth is a very powerful thing - if a previous customer recommends
you to someone else, it is always easiest if they can hand out one
of your cards at the same time. If someone has your card, it makes
it more likely for him or her to contact you. This is especially crucial
for home-based businesses that are not listed in the phone book.
over what type of business card they should have. Should they have
a full-color glossy complete with a photograph? Unless your business
is photography, the most economical will be a one or two color business
card. The price will also vary with the card color and card stock
that you choose.
just starting out, you can also purchase business card sheets and
print them on your computer. This is ideal for small quantities, and
it also allows you to make minor changes with each printing, and to
even make cards with specific customers in mind. You can even add
a splash of color if you have a color printer. These cards do not
have the professional look that cards you have made do, but they are
quick, easy, and inexpensive for those just starting out.