Choosing Fonts for Advertising

Many businesses reuse the same tired fonts for all their promotional literature - Times New Roman, Arial, Comic Sans MS, and Courier. But there are thousands of free fonts available online to spice up your advertising, whether it be brochures, business cards or any other promotional thing you can dream up.

It is so easy to add new fonts to your system. Do an online search for "Free fonts", or if you have a unique font you like, search for that specific font and see what others are in the collection.

Almost all font files online are in .zip format, which means you need to use a program such as the free WinZip program to unzip it. Once you unzip it, simply have the program extract it to your c:/windows/fonts file

Then when you open your word processor, or desktop publishing program, your new fonts should be there (if not, you will have to restart your system).

When using fonts, pick out unique ones that suit your business. Do you sell children's books? Perhaps a childish type font. Are you a cutting edge web designer? You will want a font that conveys those characteristics.

For your small type writing, it is best to use an easy-to-read font such as Arial or Courier. Some of the funky fonts do not reduce in size clear enough for suitable print quality.

Of course, you should use fancy fonts sparingly. If you have eighteen different fonts in a tri-fold brochure, it will look way too busy. But two to four fonts would work (one for the company title, one for section headers, an easy to read for paragraph type, and perhaps one for bolder quotes or promotional statements.)

But using unique fonts will make your business promotional literature look unique and is much more likely to catch a potential customer's eye, as opposed to a brochure done in entirely Times New Roman.

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