Cold Calls the Easy Way
So many people are absolutely
petrified when it comes to approaching a business with a sales pitch.
Whether it is shyness, fear of rejection, or just plain terror, there
is an easy way you can make a cold call much easier.
If your business is one
where it is cost effective to hand out sellers, life has just gotten
much easier for you if you hate cold calls.
Make up a list of all the
businesses where you think your item would sell. Next, phone each
business to get the specific name of the owner, manager or purchaser.
Next, make up an appealing
sample package for each business. This should include samples, promotional
literature, pricing and ordering instructions. Then enlist a friend
or hire an errand service for the day to go around delivering these
sample packages to each business. Ask whoever is delivering to ask
for the specific person, and if that person is not available, the
name of whom the sample package is left with.
Next, wait a few days,
and then start phoning each business. "Hi, my name is Julia from
Julia's Dog Deli. I had a sample pack of my gourmet dog treats delivered
to you on Monday. I was hoping we could set up a meeting next Monday
so that I can tell you more about my business or to place an order."
You will not get the brush-off
right away since they already know who you are (even though you have
never met before), and because everyone loves to receive free stuff,
whether it be pens, magnets, or organic dog treats.