Through Banner Exchanges
Many small mom-owned businesses
have begun using banner exchanges as a way to increase traffic. This
is also a very cost-effective advertising route, as you are not paying
for anything (unless you need a banner designed) since it is all done
on a reciprocal basis.
But when designing a banner
ad, or having one designed for your business, it is important to keep
several things in mind.
Animated is fine, but flashy
is not. By flashy I mean something that flashes from image so quickly
it would give me a migraine. Instead, stick with a two image animated
GIF that has at least two to three seconds between each image.
Simple is best. Do not
try and cram too much information into a banner with a too-small font.
Limit it to your business name and a short but sweet statement.
Honor your exchange. Have
your banner available before the planned exchange begins, and put
the other banner onto your site when you say you will, if not sooner.
And go back and double check to make sure the link works correctly.
By following these tips,
your banner exchange will fare much better, and draw in more customers.