Setting an Opening Date for Your New Business

When you decide to launch an online business, you should not officially open for business until you are ready.

This is especially true for online businesses. You do not want to start sending people to your online store when you have numerious pages "under construction", only 1/3 of your product listed and a shopping cart system that is not running correctly.

If it is a physical business, you don't want to invite people in when you have no shelves and all your product is unpriced in cardboard shipping boxes.

If any of the previous two scenarios happened to you, would you be very likely to visit again? Probably not. First impressions are vitally important - they can make or break you.

When you set your opening or launch date, it is usually advisable to add another week or two to your scheduled date for unexpected delays. If your child comes down with an ear infection or a stock order goes missing in the mail system, you want to be able to have the extra time to prepare everything or reorder stock.

Particularly with an online store, it is far easier to launch earlier with an opening sale than it is to try and get visitors back again when their initial visit is anything less than spectacular. And in the world of online sales, word can travel so fast, and it is far better to open a month later to great word-of-mouth reviews than it is to open earlier and get disasterous ones.

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