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Test Marketing Your Product
Do you want a great way
to test market your product? Test marketing is important when you
are considering launching your product into a full-scale business,
or when deciding whether to quit your full-time job to devote it to
your business.
Try selling your product
on eBay. For as little as thirty cents, you can easily test market
your product. When you do that, it is important to follow several
important steps for the best exposure and sales.
- Take clear pictures.
Poor quality photos are a big complaint of buyers on eBay. Make
sure they are clear and in-focus. If not, reshoot.
- Optimize your photos.
Three great photos are useless if it takes two minutes to download
each one. Size them so it takes no longer than five seconds to download
each one, but if the time is down to two seconds, it is even better.
- Carefully choose your
title. What words would people use when looking for an item like
yours? Be sure to include those in your title. But be sure not to
keyword spam - using words that have nothing to do with your item,
or that are registered trademarks of a company. For instance, you
cannot use the word Tommy Hilfiger or Baby Gap unless they are authentic.
You cannot use Baby Gap in your title, even if your custom embroidered
baby jeans look a lot like the Baby Gap ones. Both of these offences
can result in eBay cancelling your auctions - along with any bids
you may have received. Repeated offenses can result in your suspension
from eBay.
- Be very descriptive.
Describe your item in great detail. Because you don't have a well
known brand name backing your product, you need a good description
so people know exactly what they are receiving. You could even add
a little bit about you and your business. Just remember, you cannot
include a link to your own webpage from your auction page. You can
only include a link on your eBay "About Me" page. Of course,
you can include any promotional material with your emails and shipped
orders.
- Open an eBay Store.
You can list an item in an eBay store for up to four months. But
you should continue listing items in regular auctions to encourage
people to check out additional items you have in your eBay store.
eBay is a great way top
test market an item. With the increased traffic, you will have a good
idea of the marketability of your product. Don't forget to search
what other similar items are selling for on eBay too!
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