your Advertising Methods
You have advertised in
multiple newspapers or newsletters. But when the sales start coming
in, how to you know where the customer saw your ad? How can you determine
which methods worked best for you?
If you are getting sales
information through email, and you have your own domain name, set
up different email addresses for each ad. For instance you could have
firstname.lastname@example.org, email@example.com and so on. Try and avoid
the number one in any of your addresses, as most will think it is
the letter "L" instead. Your web host should be able to
forward messages from all your email addresses to your main address.
Then, simply look at your header to see which address the email was
originally sent to.
If you are getting payments
through the mail at your house, add an extra line such as "Unit
1" or "Suite A" underneath your street address. The
mail will still deliver it to your house.
If you are directing people
to your website, be sure you have a proper tracking system set up
so you know how many people visit your site, as well as each individual
page. The best tracking programs will even tell you individual IP
addresses, and what page / link they visited you from.
Then, set up several pages
that will automatically forward to the actual content page. For instance,
one ad I ran sent people to http://www.mymommybiz.com/babygap/ but
that actually forwarded each visitor to the true page at http://www.mymommybiz.com/ebooks/babygap.html
within a few seconds. When I viewed the statistics for my site, this
enabled me to determine which visitors to my site where as a result
of that one ad, as opposed to just general visitors to my site.
These methods will help
you learn which ads are producing the most sales, and which are duds.
You may discover that $2000 ad in the national magazine produces less
sales than your $25 ad in your local parenting magazine.