Google also thinks it is important to know how many *other* people think your site is worth by giving you a link on their webpage. Every site that links to you that has a PR of 4/10 or higher counts towards your Google Backlinks. (PR=PageRank in webmaster talk)

When you go to your main index page of your site, to the right side of your PageRank, you will see the little blue "i" with "Page Info". Click on the button, then select "Backward Links". This will show all the pages that Google has found that deem your site worthy :)

Now, Google has a few "rules" so to speak, before it will include a certain page in your backlinks and count it towards your PR.

1 - the linking page must have a PR4 or higher (although occasionally a lower PR ranked page will show). If the site's index page has a PR of 6, but the page your link appears on is only a PR of 3, it won't count in your backlinks.

2 - Your link must be coded a certain way. A link such as http://www.yourdomain.com will not count towards your backward links. But if the link is coded so that you can click on "My Fabulous Website" and it will take people to your site, that will count. If the URL doesn't point to your website per se (ie. it is coded with a tracking code from the other persons site such as "http://www.theirdomain.com/links/yourdomain/jump.cgi") it usually won't count either.

3 - To add to #3, if your target search term is "Candles", it will help you in your search rankings if your link has the word candles in it. (ie. people can click on "My Fabulous Candle Site" and go to your webpage)

4 - When you link to *other* people's pages, it helps your PR to link to someone with a PR6 rather than a PR2 - and you should always be wary of linking to someone with a PR0 because it can actually hurt your rankings because Google sees you are linking to a "bad neighborhood" so to speak.

5 - When you do link exchanges, you should also check to see what *their* PR is first. You would be surprised at the number of sites that have been banned, and you will want to be careful you aren't linking into too many bad neighborhoods, as that can also get you banned by association if you have lots of PR0 links to and from your site, but very few higher PR links.

6 - When you advertise online, check out the PR of the site and page where your ad will appear ~ if it is a PR4 or higher, and it appears when Google does its monthly crawl, it will count as a backlink. And again, be wary if the page your ad will appear on is a PR0.

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