your Advertising Methods
You have advertised in multiple
newspapers or newsletters. But when the sales start coming in, how to
you know where the customer saw your ad? How can you determine which methods
worked best for you?
If you are getting sales information
through email, and you have your own domain name, set up different email
addresses for each ad. For instance you could have firstname.lastname@example.org,
email@example.com and so on. Try and avoid the number one in any of
your addresses, as most will think it is the letter "L" instead.
Your web host should be able to forward messages from all your email addresses
to your main address. Then, simply look at your header to see which address
the email was originally sent to.
If you are selling mail order
style and getting payments through the mail at your house, add an extra
line such as "Unit 1" or "Suite A" underneath your
street address. The mail will still be delivered correctly it to your
house, and it is an easy and free way to know what ads the payments are
If you are directing people
to your website, be sure you have a proper tracking system set up so you
know how many people visit your site, as well as each individual page.
The best tracking programs will even tell you individual IP addresses,
and what page / link they visited you from.
Then, set up several pages
that will automatically forward to the actual content page. For instance,
one ad I ran sent people to http://www.mymommybiz.com/babygap/ but that
actually forwarded each visitor to the true page at http://www.mymommybiz.com/ebooks/babygap.html
within a few seconds. When I viewed the statistics for my site, this enabled
me to determine which visitors to my site where as a result of that one
ad, as opposed to just general visitors to my site.
These methods will help you
learn which ads are producing the most sales, and which are duds. You
may discover that $2000 ad in the national magazine produces less sales
than your $25 ad in your local parenting magazine.