Asking for referrals is an
incredibly easy way to enhance your business sales, but far too many businesses
fail to utilize this technique.
Long used by those in direct
sales or party plan type businesses, it is still under-utilized by other
types of businesses that can really benefit.
How can you take advantage
of this? If you provide a service, offer a discount if they bring or recommend
a friend. Or you can give a flyer and state if they pass it to a friend
who orders, they will get a free product or a discount. And the power
of discounts and freebies can be quite an incentive to many people.
Are you too shy to ask for
referrals? You can easily do the above referral request techniques through
the mail as well. And if you hate when people say no, this will help keep
you from the direct rejection as well.
Asking for referrals is apowerful
tool for new business, because it is your current customers who are making
the decision on who else they think would utilize your business. These
kinds of referrals can quite easily turn into new customers.