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Finding Common Interests in Clients & Customers If you are a person who is knowledgeable on a wide variety of topics, such as hobbies, sports, newsworthy subjects, arts and entertainment, you can definitely use this to your advantage when you are land a new customers or clients. When you have a common interest with a potential client or customer, you can instantly put that person at ease, simply because you have that common interest. You can easily use it as an icebreaker caught up and it gives you a way to engage that person on a level other that business. Think back to business people that you remember vividly. Did you discuss anything that was not strictly business related? Chances are that you did, because it is a useful tactic in putting people on a "friend" level instead of strictly one of business only. How can you implement it into your own business? When you are talking with potential customers or clients, try and find a common interest. This can be something as simple as having kids the same age, but definitely do try and find something beyond that, whether it is a shared love of scrapbooking, both being fans of Desperate Housewives or even both growing up in neighboring towns, even though you both now live in different states. When you start using this technique, you may find yourself struggling to find that common ground. But you can also expand your own knowledge by reading up on a variety of topics, or asking friends and family to tell you a little bit more about their own hobbies or favorite topics. Most people would love to tell you about them, and when you can then use this information to enhance your business, even learning about the most mundane topic to become interesting. So next time your best friend wants tell you about her love of underwater basket weaving, or your husband wants to talk about Formula One racing, indulge them a bit, because you never know when that conversation will result in you landing a new client or customer. |
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