Creating a Gift Registry for Your Business

Do you think there is no way someone would use your business for a gift registry? Think again!

Gift registries of all kinds have been growing in popularity over the last couple of years, and there is no reason why you should be missing out on any of the action!

Gift registries are a great promotional tool - not only is the intended recipient selecting products he or she wants to receive, but then he or she is also telling others about your business, and the fact they can shop for gifts at your registry. The word of mouth potential of a gift registry is huge. You never know if the person will be telling 5 people about your registry or 500 people. The potentiall really is unlimited.

There are many programs available that will enable you to have a gift registry on your website, and some of them are compatible with the most popular shopping cart programs for online sales. There are also stand-alone programs for brick-and-mortar business who wish to have their own registry as well, and some are compatible with some of the inventory or sales programs as well.

Once you have your registry, don't forget to promote it! If people do not know it exists, they will not use it. So adding a blurb about your gift registry to your promotional materials, as well as a link to it from your home page, will definitely increase the usage of your registry.

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