Marketing Tips & Ideas for Your Business
The holiday season is upon
us and this is a great time to get your products in front of your customers
again. After all, marketing to our customers is our core importance in
business throughout the year. Below we are going to list some tips and
brainstorming ideas to help you promote your business for the holidays.
Don't make your customers feel as though you only want their money! Take
this time to thank them for being a loyal customer throughout the year
by sending them a holiday card or E-card. The personal touch goes a long
way in business.
Also take this time to offer them an incentive to buy from you this holiday
season. Offer a discount or maybe even a free gift. If offering a discount,
try to extend the expiration date past the holidays into January. Offering
a discount for after the holidays is a good way to draw in your customers.
They may want a little something for themselves or have some fun money
they want to spend; that is where your discount comes in. Most people
are apt to buy something when they are receiving at a discount, its that
extra nudge to purchase.
Take the time to talk to your customers through e-mails, phone calls,
newsletters whatever works best for you and ask them what they would like
to see for the new year. Is there an issue pertaining to your business
they would like to learn about? Or a certain product they would like to
see on sale or learn about?
A woman I know has a discount program she started two years ago after
the holidays and has continued to use since with great success. Not only
does she offer a discount for her customers, she includes an extra one
for her customers to pass along to a friend or family member. This doubles
your chances of sales and new customers and has your customer "selling"
Depending on the type of business
you are in, tell your customers you would like to contact their significant
others and have them make a wish list with you. I know I would certainly
love to pick out what I want and have someone go directly to him and tell
him! While some companies specialize in this and they contact the husband
directly, why not go through his wife so she can tell you what she wants!
These are just a few tips and
ideas for the holiday season, we hope you will find them useful. MyMommyBiz
wishes you a Happy Holiday and would like to thank you ALL for being our
loyal supporters throughout the year!