Image Types Should You Use For Advertising
When you are new to advertising
online, and your company has given you a wide array of promotional images
to use, it can be hard to know what to use and what is standard, since
many companies supply their consultants or affiliates with the standard,
as well as the not so standard.
The most common image types
used are GIF and JPG. You should be able to use both of these image
types wherever you are planning to use an image online.
Slightly less common, but
generally compatible online is a PNG file. Some websites may refuse
to accept them, but they can be converted to a GIF or JPG file with
many graphics programs.
SWF is also known as a Flash
image file, and many websites will not accept these for advertising
online. This is because a Flash file needs a special program installed
on a computer before a Flash file can be used. And if a visitor doesn't
have it (and they don't want to install it) the site can give warnings
each time a SWF file is accessed on a page. Also, SWF files tend to
be quite large, and since they can also play music, they can startle
For the image sizes, the
banner ad sized image (468x60 pixels) is the most common. For all ad
sizes, please see our Banner Ad Spec Sizes