Do You Need a Logo?

Do you need a logo for your company? Definitely!

Do keep in mind that you don't need anything fancy to become an easily recognized logo - the Nike swoosh and the golden arches definitely are not complex images at all, and are among the most easily recognized logos in the entire world.

Your logo doesn't neccessarily have to be an "image". Many companies have created an effective text logo by using specific fonts in specific colors, such as the MyMommyBiz logo used on this site.

Do not fall into the trap of thinking you are "too small" for a logo. It can be difficult for even the smallest of businesses to change over to a more professional logo, or the logo they always envisioned but never got around to having produced. This is because the one they used since the beginning is the one still associated with the business, even if it is not the one that the company really wants to be identified with.

Once you have a logo created, you can use it on all company promotional materials, even including clothing, bags, pens or a logo on a company vehicle. You do not have to limit your logo to strictly printed paper or websites.

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