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Include
Promotional Materials When Sending Invoices
There is no reason why you
cannot add your own promotional materials to the envelope when you send
out an invoice to a customer - and because that person is already a customer,
it is a targeted lead for the followup order. But many businesses do not
take advantage of the opportunity.
Consider the fact that when
you are sending out an invoice to a customer or client, you are already
paying the postage to send it, so why not add a little something extra
- keeping in mind the weight restrictions before you have to affix more
postage.
There are many items you can
include such as flyers, catalogs or other promotional material you have
available at the time you mail out the invoice.
However, be careful you do
not go overboard - you don't need to add a flyer, mini catalog, order
forms, postcard promo and a printed special sheet. Just choose one or
two pieces maximum. More is not always best, and you do not want to overwhelm
your customer or client so much that they don't look at any of it at all,
either.
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