Selling Products to Fellow Moms

Other moms are a huge pool of potential customers that too many other moms neglect to tap into it. Many are afraid of being too pushy, but there are many ways you can sell to other moms without being pushy, and with hardly any effort.

The key is being casual about it, without trying to force your catalog or product upon poor unsuspecting moms. How can you do this? It is actually remarkably easy.

When you take your kids to swimming lessons, soccer practice or kindergym, be approachable to other moms - in other words, don't bury yourself in a paperback novel in the corner of the room. Sit near other moms, even if you don't know them. Once a conversation strikes up, the conversation will eventually turn to what you do for a living. This is when you can bring up your business.

Whether you sell scrapbook supplies, books, or toys, casually bring up the company or type of products, then mention if they are ever interested in looking at the products, you have a catalog she can look at. Most moms will ask to see it, whether out of true interest, curiousity, or just the sake of looking at something to pass the time. While they look, you can do a casual sales spiel. Keep it non-pressure, and end with "keep me in mind if you ever want to order."

Not surprisingly, you could have an order that day, or at a future meeting.

If she seems genuinely interested, you can offer a catalog, order form and business card, so she can contact you. This could also encourage a sale if she is is sitting on the fence as well.

The most important thing is to keep it non-pressure. And often, other moms will come by to see what the the catalog of interest is, increasing your sales even more. But as soon as you become pushy, you could easily turn these fellow moms off, so tread carefully, and see your sales increase!

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