Networking with your Signature

Creating and using a signature in your email program is one of the most inexpensive ways to promote your business.

Every single time you send our an email, you should include a signature in your email. If you send out fifteen emails in a day, that is fifteen people (or more if you are sending any messages to a listserv) that will see your signature advertising your website or business.

The key to a signature is keeping it short. Some people use signatures of 20 lines and up, and the majority of the time, their signature ends up being longer than their message!

The ideal signature is three or four lines, including your links. Six lines is the absolute maximum you will want to you.

Be sure to clarify signature requirements on any listservs you send messages to. Some have limits of one URL only, or a two line signature, so you will not want to violate these programs. In fact, most email programs allow you to have more than one signature, so you can switch signatures depending on who you are sending your message to.

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