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Test Marketing Your Product
Do you want a great way to
test market your product? Test marketing is important when you are considering
launching your product into a full-scale business, or when deciding whether
to quit your full-time job to devote it to your business.
Try selling your product on
eBay. For as little as thirty cents, you can easily test market your product.
When you do that, it is important to follow several important steps for
the best exposure and sales.
- Take clear pictures. Poor
quality photos are a big complaint of buyers on eBay. Make sure they
are clear and in-focus. If not, reshoot.
- Optimize your photos. Three
great photos are useless if it takes two minutes to download each one.
Size them so it takes no longer than five seconds to download each one,
but if the time is down to two seconds, it is even better.
- Carefully choose your title.
What words would people use when looking for an item like yours? Be
sure to include those in your title. But be sure not to keyword spam
- using words that have nothing to do with your item, or that are registered
trademarks of a company. For instance, you cannot use the word Tommy
Hilfiger or Baby Gap unless they are authentic. You cannot use Baby
Gap in your title, even if your custom embroidered baby jeans look a
lot like the Baby Gap ones. Both of these offences can result in eBay
cancelling your auctions - along with any bids you may have received.
Repeated offenses can result in your suspension from eBay.
- Be very descriptive. Describe
your item in great detail. Because you don't have a well known brand
name backing your product, you need a good description so people know
exactly what they are receiving. You could even add a little bit about
you and your business. Just remember, you cannot include a link to your
own webpage from your auction page. You can only include a link on your
eBay "About Me" page. Of course, you can include any promotional
material with your emails and shipped orders.
- Open an eBay Store. You
can list an item in an eBay store for up to four months. But you should
continue listing items in regular auctions to encourage people to check
out additional items you have in your eBay store.
eBay is a great way top test
market an item. With the increased traffic, you will have a good idea
of the marketability of your product. Don't forget to search what other
similar items are selling for on eBay too!
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