What is Your Reason for Holding a Contest?

Why are you holding your contest? While it can often be answered simply by saying it is for the publicity, it actually goes much further beyond simply publicity. So you should consider why you are holding the contest, and plan your contest accordingly to get those full benefits.

Are you holding your contest simply as a thank you for your regular members, visitors or newsletter subscribers?

Are you looking to drive new traffic to your site?

Is your contest related to a specific market area of your target market, and you are looking to specifically drive that traffic to your site?

When you consider why you are holding your contest, you can think about what you want to get out of it, and then use that information to target your contest marketing efforts as well. If it is something for primarily your current members, you should limit your marketing efforts to those people. But if you are looking to draw new visitors, you should expand you marketing efforts when you promote your contest, so you can attract them to your site and get them to enter for your contest.

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