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Helping
Your Fundraising Group Explain Their Fundraiser Purpose
The more you help your fundraising
group explain the actual purpose of their fundraiser, the more they will
sell, which means the more you will earn. Unfortunately, explaining the
purposes is one area where many groups tend to fall short on, meaning
they are not earning as much as they are actually capable of.
When you get the fundraiser,
there is no reason why you can't help the group come up with a concise
explanation of why they are fundraising, and making it more appealing.
Writing down some ideas on how to word it, and explaining that it would
result in more sales, can be an effective way to get your fundraisers
to be aware of how they are representing themselves and your products.
Especially for more expensive
fundraising products in the $10-20 range, saying "We're raising money
for a trip to DisneyWorld" isn't quite as effective as saying "We
have been chosen to represent our state at the National Choir Competition
in Orlando, so we are raising money for our trip." Many, many more
people would choose to help the second one, even though they are for the
identical trip and cause.
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