Increasing Product Sales for Free Makeovers

When you have done the makeover, offer to write exactly how you did everything if they purchase the set of products (ie. Foundation, eye makeup, lipstick, blush). If you provide written instructions of how they can achieve the look if they purchase everything needed to make the look, they have a greater incentive to purchase everything because they will be able to later duplicate the same look.

If they purchase all the products, offer to come back on a Friday or Saturday afternoon to do it again before a hot night out, saying it will be "easy to stop by and do it when I don't have to bring everything with me, since you will have it all." Of course, you will then bring along more items on the actual day, such as glitzier version of their eyeshadow suitable for a night out, or a darker shade of lipstick for the evening, with a "I thought this would be perfect for you when I headed out the door". Because they have purchased from you previously, they will be more likely to then purchase these additional evening-wear makeup products for touch ups. This is a great upsell.

If they have little girls at home, bring along a pink nail polish to quickly do their child's nails if they behave themselves. You can bet the child will ask when you are coming back, increasing the likelihood of future sales and you just might make the additional nail polish sale, too!

Don't forget that you are offering these makeovers to generate sales, both from new and old customers. So don't reserve free makeovers as a tactic for generating new customers only. Some Avon and Mary Kay consultants find that some of their best customers are their regulars that they do free makeovers for everytime a new line or catalog comes out, and those customers end up purchasing the new complete line (moisturizer, eye makeup, lipstick, blush, foundation, polish) each time.

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