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Professionalism
at Trade Shows
Whether you are hosting a booth
at a home business show, at wahmfest or at a craft fair, professionalism
is key to your success.
How many times have you been
turned off by a salesperson by complete lack of professionalism? People
will react the same way to you.
Dress
Appropriately
I'm not talking a designer
dress and high heels, but dress for professionalism. You might dress
in a women's business suit, or in casual khakis and a blouse, depending
on the event. Never wear jeans, casual sweatshirts (unless they have
your company logo), or anything too tight (you may think you look great
in your midriff baring shirt, but chances are, others will think it
makes you look as though you have a complete lack of decorum).
Use
Logos Whenever Possible
Does your business offer
polo shirts or sweaters with your company logo embroidered on? If so,
wear them. Even if you are away form your booth, you will be easily
identifyable by potential customers or recruits.
Use
Professional Signage
Never, ever get a poster
board and handwrite your company name, no matter how artsy you think
you can make it look. Nothing will point you out as an amateur like
a handwritten sign. What if you can't afford a professionally made sign?
Consider asking your local chapter to all chip in for a sign that could
be shared. Or use decorative paper and frame a sign with your business
name instead.
Typed
Entry Forms
Print up the forms on your
computer, with name, address, phone #, email address, and with checkboxes
so each person can let you know whether they are interested in being
a consultant, a hostess, or not interested at that time. Print out about
twice as many as you think you will need, and do not date them or put
the event name on it so you can use them at another event later.
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