Should you market the products or the opportunity?

For brand new contacts, you are better off marketing the products rather than the opportunity. Why is this? Because the vast majority of people will not sign up for a business opportunity until they have tried the products at least once.

Think about when you signed up yourself. Did you try or own the products prior to becoming a consultant? Chances are pretty good that you did.

If you have a killer sign up opportunity, yet the person seems reluctant to sign up or purchase products, consider giving the potential lead a sample of the products first, so she can "try" the products firsthand. This will dramatically increase the likelihood that this person will end up signing up for the opportunity. People like to be sure about the products they are selling, and this is also a great way to encourage a person who might not otherwise need to use the products.

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