Using a Signature Line to Advertise Your Business

Creating and using a signature in your email program and on message boards is one of the most inexpensive ways to promote your business online.

Every single time you send our an email, you should include a signature in your email. If you send out fifteen emails in a day, that is fifteen people (or more if you are sending any messages to a listserv) that will see your signature advertising your website or business.

Likewise, if you are posting a message to a message board online, be sure to add on your signature line too.

The key to a signature is keeping it short. Some people use signatures of 20 lines and up, and the majority of the time, their signature ends up being longer than their message!

The ideal signature is three or four lines, including your links. Six lines is the absolute maximum you will want to you.

By keeping it short but sweet, you will also want to pack as much punch into it as possible. Most companies have a few distinctive tag lines they use (for example, some Discovery Toys reps state "Learn how you can play for a living" or a similar variation of that in their signatures online). Is your company offering a signup special? Perhaps that should take center stage when writing your signature.

Be sure to clarify signature requirements on any listservs you send messages to and message boards you post to. Some have limits of one URL only, or a two line signature, so you will not want to violate these programs. In fact, most email programs allow you to have more than one signature, so you can switch signatures depending on who you are sending your message to. And most message boards have a setting to save your signature line so you do not have to retype your signature line every time you post a message.

Most importantly, use your signature everytime you send a message or post a message. You never know where you will find the next recruit ~ it could easily be on the Survivor Fan's message board you frequent, or the Lip Balm Addicts Anonymous listserv you belong to.

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