Recruits Through Your Customers
Make up three packs for your
customer. They should include a business card and a brochure, catalog
or mini catalog. You can also include any promotional information for
current specials, or samples, if you wish. You can stable them together,
or place them in an inexpensive decorative cello bag.
Give these three packs to your
customer. Instruct your customer to give these out to people she thinks
would be interested in ordering or even signing up for the business. If
any one of those customers follows up with a phone call, your customer
will earn 10% off her next order (great for follow up orders from your
customer!) or a free product (let her know what it is before hand).
If all three follow up with
orders or bookings, you can offer something better - a better product,
or a higher discount. It will be rare that all three will follow up, but
stranger things have happened.
Because there is an incentive
for the customer to get qualified leads for you, she will try harder to
give those packs to people she feels really would follow up with you.