Link Exchange Tutorial - Link Exchanges Revisited

You know how important link popularity is, and just one of the ways to improve upon your link popularity is by exchanging links with other related sites. But how do you go about doing this? If you have just entered our Link Exchange Tutorial, please start at the beginning.

Step Ten

It is always smart to go back and check your link exchanges each month. Don't always assume that just because your link was there six months ago that it will still be there today.

If you saved the exact URL of where each link appears on the exchanged site, you can suse that file. Otherwise, just start at the top link on your page, and check the site for links. You will want to confirm your link is there, that it is still a page that can be surfed to from the index page (maximum two clicks away).

You will also want to check for the validness of the link for search engine reasons. Just because the webmaster didn't have any tricks up his sleeve when your link was created, doesn't mean that is still the case. To learn how to check for this, you can learn more in Checking the Validity of Link Exchanges.

What should you do if your link no longer exists? Some automatically remove the link to the site in question. Others will send an email of "I noticed my link was no longer on your site..." to see if the link would be added back. What you decide to do is up to you.

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