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Why Link Farms Are Bad

It was only a few years ago that link farms were all the rage, and people could submit their sites to them freely, without having to worry about any negative repercussions for doing so. However, things have changed in just a few short years. Link farms now have a well deserved bad reputation, and are something to be avoided at all costs.

Link farms, also known as Free For All (FFA) pages can sometimes result in your site being banned from important search engines such as Google and Yahoo. This usually happens if your site appears on enough FFAs, and in combination with other on-page spam techniques. In the best case scenario, none of these links will actually count for PageRank or in your backlink count.

Why are link farms so bad? People can add their URLs to them for free, and the pages tend to be full of hundreds of keword stuffed links. There is no "authority" adding them to those pages, so people can submit whatever kind of links they want to.

Another think to consider is link quality. Do you really want a link to your site that appears on the same page as links to adult membership sites, gambling sites, and all the other kinds of spam sites you see advertised in your spam mail folder? Probably not.

How can you tell if a page is a link farm? Usually there are hundreds of links, without much accompanying text. And if there seems to be no method to the link madness (such as all the links aren't centered around a general theme or market area) chances are it is a link farm.

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