Monthly Minimum Spend
is well known as being quality pay per click. But it does have something
that the other top pay per click (Google Adwords) does not have. And that
is a monthly minimum spend.
For every month you are active
with Overture, you need to spend a minimum of $20 per month on you keyword
campaigns. And you will be charged a minimum of $20 per month, even if
you don't spend that much.
For some advertisers, $20 is
burned through in a few hours on Overture. But if you are having problems
using $20 per month, you should either add more keywords to your campaigns,
or bump up your bids if the end of the month is closing in, and you likely
won't make your $20 minimum by the time the month ends.
to Overture Now