Checklist: What Should Be Tested
Here are the most common things
you should test for during usability testing, and what you should check
for in each section.
How easy is it for a visitor to navigate from one page to another? Can
they easily find various sections and pages on the site? Or are they hindered
by anything while they do this? Any problems navigating to the main page
when several levels deep within the site?
Are pages downloading quickly? Do any particular images take longer to
download? Are pages stalling due to a wait to contact a third-party server
(very common when using third party affiliate ads in pop-ups).
Good Use of Fonts
Are you font choices working for or against you? Consistency of fonts
throughout the site?
If you use navigation icons, are visitors able to figure out what they
are? Do you use any animated images which bother visitors? Do images enhance
your site or are they actually detracting from it?
You might be a fan of a purple and orange color combination, but what
does the average visitor think of the color scheme? If it is complimentary,
wonderful. But some visitors could be turned off by it.
The Written Word
Is the content on the pages clearly written? Any typos or spelling errors?
Are they easily able to add products to shopping baskets? Or are they
having trouble figuring out how to buy anything from your site?
Does anything hinder visitors from checking out their products once they
have decided? Is registration required just to purchase? Is it clear how
to select shipping options? Any problems adding quantities or removing
items once in the checkout? Is there a payment confirmation and an order
Are your visitors looking for a page with specific shipping information?
Or an "About Us" page to learn more about the company?