Should you register a domain name for promoting your auctions?

Registering a domain name that you use for promoting your auctions is a great idea. It is a much simpler URL to give people, you can print it on business cards easily, and include it in signatures such as on forums and in e-mail. And it is something that you can brand and will be memorable to your customers.

What kind of domain name should you choose? First and foremost do not include the term eBay in your domain name. Not only is eBay very protective of their trademark when it comes to people registering domain names, but what if another auction site becomes more popular than eBay 6 years from now? You don't want to waste your branding efforts of the previous six years because eBay isn't the hot auction site anymore.

The way many sellers shoes or domain name is simply by taking their eBay auction username and adding the word auctions.com to the end of it. so if you are eBay username is KoolKimmy, you would choose KoolKimmyAuctions.com as your domain name.

You can register your domain name quite inexpensively through MyMommyBizHosting.com

Then, what should you put on your new domain name? Some sellers simply forward that domain name right to their sellers list or their "About Me" page.

Others will make a web page with links showing the current auctions, and perhaps links to the particular niche market areas you sell. For example, if you sell many Disney items, you could link directly to just your list of Disney items that you are selling. Especially if you are selling a lot of items, this can help your bidders find exactly what they are looking for.

Do keep in mind that if you are part of the eBay affiliate program that you cannot promote your own eBay auctions using the affiliate link. This is against the terms and can actually get you suspended from the affiliate program.

You can also expand it later to include your own online store, for products you are selling yourself through your web site, rather than through an auction site.

For an investment of only $7 for the domain name, registering your own it domain name to promote your auctions off is a great promotional tool for you.

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