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Promote Your New Catalogs with Postcards When your company issues a new catalog, your first impulse is to share that catalog with everyone you know. Unfortunately, most companies do not supply catalogs for free, so you also have to consider that every catalog you give to someone costs you money. Particularly if you are on the budget or have just started with the company, you might be wary about sending these catalogs out without no way the return on investment each catalog will get. Or if you have a limited supply, you don't want to be left short at a home party or the next hot lead. And some companies will fall behind in sending new catalogs. One easy way to be able to promote your new catalogs while still saving money is by sending a new catalog announcement out to your customer list, letting them know you have a new catalog available, and they simply need to contact you to get it. This will save you a lot of money in catalogs, and you also know that those requesting the catalogs are actually interested. The way is to use postcards, because you can send them for less money, and people are much more likely to read a post card that he sent a real card, simply because it is quick and they can read it immediately. On the back you want to make sure you have all your contact information such as your name, phone numbe,r e-mail address, and web site address so they can contact you quick and easy to get a catalog. Also, those customers that request a catalog are the customers you also want to follow up with a week or two after you send it out. This is less expensive and more targeted for you. And also gives you another time of contact with those customers that do request a copy of the new catalog. MyMommyBiz has a series of new catalog announcement postcards - all available for free - that you can print and mail out to your customer list. For more great ideas like this, please see our new Profits with Party Plans eBook. |
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