Link Exchange Tutorial - Checking the Potential Site for Quality

You know how important link popularity is, and just one of the ways to improve upon your link popularity is by exchanging links with other related sites. But how do you go about doing this? If you have just entered our Link Exchange Tutorial, please start at the beginning.

Step Two

Check to make sure this is a site that is desirable to link to. You want to make sure it isn't a link farm. If it is a link farm, run away!

And even if it isn't a link farm, see how many other link exchanges are on a page. If there are more than 100 on a page, you might want to look elsewhere.

What is the page name of the link exchange page? Some webmasters believe that Google is not counting links in their PageRank calculations on pages that are named link.html link.html exchanges.html linkexchanges.html (the extensions could end with other names, such as .htm, .shtml, .php for example). If it is, it probably won't hurt, but it might not help too much either.

Then check to see how the webmaster makes the links. If they are javascript, you will not get credit in the search engines for them. Likewise if the page has been disallowed from search engine spiders by either robots.txt or meta tags. For more detail on determining this, read our article Determining the Validity of Your Link Exchanges

Lastly, check the page rank of the site and of the link page. Ideally, you want to exchange links with PR4 pages and sites or higher. If it is lower, it is not neccessarily bad. But if it is a PR0, you need to ask yourself why. Is it just a fairly new site that hasn't been assigned a PR value yet? Or has it been banned for some reason.

If it is new, linking should not be a problem. But if you think it may have been banned, save it to your favorites under a "future link exchange" folder, where you can go back in a couple months time and recheck the site.

Continue to Step Three - Determining How to Get the Links Exchanged

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