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Using <Title> Tags Selecting what should appear within your title tags is very important, especially for the main index page of your site. Even small changes in your title tags can result in positive or negative results in the search engines, both for rankings and for the customer's reading your title when considering whether to click on your link or not. The average title is approximately 40 characters in length. Once you get to about 70 characters, you will begin to see your title truncated by the search engines. Your title should be keyword rich, but also make sense. If your title isn't coherent, you might lose potential visitors who just won't click when they see the title in the search engine results, and go onto your competitor's site. You should choose your keywords wisely for your titles tags. Things such as plural vs. singular, hyphen vs. non-hyphen, and even keyword placement within the title tag itself can have an impact in your rankings. You should also take care that you are not making some of the most common mistakes in your title tag choices. Read our article Significant Title Tag Problems on the mistakes, and how to eliminate them. Your title tags should appear between your two <head> and </head> tags, such as below:
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