Selecting what should appear
within your title tags is very important, especially for the main index
page of your site. Even small changes in your title tags can result in
positive or negative results in the search engines, both for rankings
and for the customer's reading your title when considering whether to
click on your link or not.
The average title is approximately
40 characters in length. Once you get to about 70 characters, you will
begin to see your title truncated by the search engines.
Your title should be keyword
rich, but also make sense. If your title isn't coherent, you might lose
potential visitors who just won't click when they see the title in the
search engine results, and go onto your competitor's site.
You should choose your keywords
wisely for your titles tags. Things such as plural vs. singular, hyphen
vs. non-hyphen, and even keyword placement within the title tag itself
can have an impact in your rankings.
You should also take care that
you are not making some of the most common mistakes in your title tag
choices. Read our article Significant Title
Tag Problems on the mistakes, and how to eliminate them.
Your title tags should appear
between your two <head> and </head> tags, such as below:
<title>Why fundraising with candles makes raising money sense</title>