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Search Engine Marketing & Optimization
Welcome in your quest to learn
more about search engine marketing and optimization. We have over 80 articles
here to assist you in your search engine goals.
Free
Tools
These are our handy tools designed to make your web designing & optimizing
tasks faster and easier. Click to view all our tools. Some of the most
popular include:
Meta
Tag Generator
Meta
Tag Analyzer
Robots.txt Generator
Create a Password Protected Page
Clean Up FrontPage Created Webpages
Search Engine Spider Simulator
Link Extractor
 CHMOD
Calculator
Search
Engine Submissions
You know your site needs to get into the search engines. But how can you
get them there?
Submitting
Your Site to Search Engines
How Often Should You Submit Your Site
to Search Engines?
Using an Automated Search Engine
Submission Service
Optimizing
& Marketing Your Site for Search Engines
Once you have created your site, it then is time to begin optimizing and
marketing your website to the search engines.
How
Many of Your Site's Pages are in the Google Index?
All About Google Backlinks
The Google Toolbar
Determining Google PageRank
Has Your Site Been Penalized by Google?
After You've Been Penalized by Google
How
many of your site's pages are in the Yahoo Index
Yahoo Companion Toolbar
Yahoo WebRank
All
About Links
You know links are important. Learn more about why they are important,
how to get them, and how to check that you got them.
Link
Exchange Tutorial - ten steps
to better exchanges
What Does Link Popularity
Mean?
What is Link Text?
Using Link Text for Better Results
Checking the Validity of Link Exchanges
Using Free Articles for Links
Why
are Link Farms Bad?
Checking For Your Site's Backlinks
in Google
Checking For Your Site's Backlinks
in Yahoo.
Directories
Many don't realize the true value of directories, especially since it
is considered a free link to your site.
Submitting
Your Site to Directories
Choosing the Best Directory Categories
Good
Links Versus Bad Links: Getting the Most Benefit From Your Directory
Link
Pay
Per Click Advertising & Keyword Research
While not all webmasters use pay per clicks, either due to high rankings
in the natural (free) search results, or due to the cost, it is important
to consider this aspect of search engine marketing, as well as the useful
keyword suggestion tools that this market provides.
Using
Competitive or Non-Competitive Keywords?
Using
Word Tracker for Keyword Research
Most
Important Pay Per Clicks
Overture's Minimum Monthly Spend
Using Overture's Keyword Suggestion Tool
Using Google Sets for Keyword Research
Technical Stuff
Part of optimizing your site also includes some technical nitty gritty,
as you add scripts or do backend work.
How
to Ping a Website
CHMOD
Calculator
Newsletters, Listservs,
Message Boards & Chats
Any part of a successful online
marketing campaign includes things that make your site sticky. Those are
things that will keep your visitors returning again and again.
Single
Opt-In, Double Opt-In or No Opt In
Email
Newsletter Services: What to Use
Site
Design
Using on-site techniques for the best search engine placement is a vital
part of search engine marketing and optimization.
Why
You Shouldn't Use a Splash Page as Your Index Page
Thou
Shalt NOT! Ten ways to really annoy your website visitors!
Why your menus should be text and not images
What is a site map
Creating your own site map
Adding the Copyright Character into
Your Pages
Spell Checking Your Pages
Validating Your Website
HTML Validator
CSS Validator
Using ALT Tag Attributes Wisely
Usability
Testing
It is important that your website is friendly not only to search engines,
but also to your visitors. After all, your visitors will be the ones who
make your site money. Great rankings mean nothing if your site lacks basic
usability
What
is Usability Testing
Conducting Your Own Usability Testing
Usability Checklist for conducting
your own testing
Testing in Various Screen Sizes
Metas,
Titles and More
Some of those elements in the top of our source code can be quite important,
and can work to your advantage in the search engine results when used
correctly.
Using
<Title> Tags
Common Problems With Title Tags
Creating a Custom 404 Page
Are your URLs Restricted to a Certain Length?
Using Meta Tags to Disallow Search Engine
Spiders
Meta Tag Generator
Meta Tag Analyzer
What is Hotlinking
Preventing Hotlinking
Website
Statistics & Logs
Site statistics and logs are often under utilized by webmasters, but actually
give a rich look at the effectiveness of your site
What
is Referral Spam & Log Spamming
Using Your Website Stats to Their Full
Potential
Comparing Hits, Page Views & Uniques
Robots.txt
Robots.txt are quite useful for your webpage, but far too few webmasters
utilize this tiny file on their own website.
What
is a robots.txt & why do you need one
Robots.txt Tutorial
Robots.txt Generator
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